Leads the Marketing Department and oversees all branding marketing activities. Estab-lishes and executes the corporate marketing and branding vision and associated activities at all levels of the organization. Oversees the brand planning process inclusive of the def-inition of target customers, in concert with BD and Operations Leadership, and develop the strategy for penetration.

Leads the development and refinement of the brand messages and creative designs and drives cross-functional collaboration across the organization in the creation and future leverage of brand messaging. Leads  customer-facing communication approaches and is the primary point of contact for external partners, facilitating a strong working relation-ship and proper representation of Buchanan & Edwards.

Mentors contributing members and junior marketing resources, assisting in the execution of their duties upon request, ensuring professional growth, and preparing them to take on larger and more complex tasks as individual contributors.

Establishes company branding building strategies across all functional areas and within customer segments. Developes, in concert with BD and Ops leadership, go-to market campaigns, monitors strategy performance, and makes updates or improvements as need-ed to achieve the goals of each campaign.

Works closely with Account Leadership to increase brand demand and augment market-ing plans. Develops, deploys, and enhances strategies across the corporate website, social media, and digital/print campaigns.

Collaborates closely with Human Resources to develop effective recruitment approaches to attract a highly skilled and competitive workforce to Buchanan & Edwards by leverag-ing the overall brand identity and focused campaigns across social media, website, and print materials.

Acts as the organizational lead for Public Relations, working with external vendors, to gain traction in media outlets that play a major role in furthering brand awareness efforts and the corporate and senior executive level.

Stays informed of industry best practices and emerging strategies that maintain brand and marketing strategies at a high level and ensure a competitive edge in brand awareness.